A Unique Type of Experience Neuroscientists at University College London have used EmotiBit to look at how collective experiences affect our reactions in an audience—and soon, how we can predict those reactions. Crowded movie theaters, candlelight concerts, and rowdy sporting events can all be collective experiences. When someone enjoys being in the crowd or part […]

In an epic showdown between Liverpool and Man City, researchers used physiological signals via EmotiBit see which team’s fans created the most excitement.